Why Preluvd

Preluvd was born from a love of clothes that feel a little different.

We’re drawn to pieces with character. The ones you don’t see everywhere, the ones that make an outfit feel like your own. In a world of constant trend cycles and clothes made to be worn once and forgotten, we want to do things differently.

We believe the best pieces deserve more than one life. We carefully source vintage and pre-loved clothing that feels special, well made and worth keeping around. Pieces to wear, love, make your own and eventually pass on again.

Most importantly, we want fashion to be fun. Finding your own style, wearing what makes you feel good and choosing pieces because you genuinely love them.

Circular Fashion

We want to move away from the idea that clothes are disposable.

Millions of tonnes of clothing end up in landfill every year, while fast fashion continues to produce more and more clothing at an increasingly rapid pace. We believe keeping existing pieces in circulation is a better way forward.

By giving pre-loved clothing another life, we can keep pieces out of landfill for longer and make the most of what already exists.

Individuality

We’re not interested in everyone looking the same.

With trends moving faster than ever, it’s easy to get caught up in what you’re supposed to be wearing. Preluvd is about finding pieces that feel like you, whether they’re on trend or completely outside of it.

Our Pieces

We don’t pick something just because it’s vintage.

Every piece is carefully considered for its quality, design, condition and that certain something that makes you want to wear it. We look for pieces that feel special now and will still feel special years from now.

Pass it Forward

We love the idea of clothes continuing to move.

A piece can have a life before you, become completely yours and eventually find its way to someone else. That’s what we love about pre-loved fashion. Nothing has to end with one owner.